In our world, BUCA stands for Blue Cross Blue Shield, United Healthcare, Cigna & Aetna. While the term specifically refers to these four mammoth entities, it is commonly used to describe any typical health insurer, including other national and regional corporations.
The cost of healthcare in the US is at an all-time high while the quality and delivery is at an all-time low. Big insurance carriers profit from increasing medical claims and keeping people sick. Through speaking, writing, and activism this data is coming to the forefront of every health insurance purchasing decision.
Last year the BUCA's made over $31 BILLION in profits while 530,000 Americans were forced to file medical bankruptcy in the US, most of which were insured under a BUCA health plan meant to protect them. Now advisors are learning how to architect a non-BUCA health plan that actually works well & saves money.
It's a matter of life and death. Literally. We must work diligently in- and outside the industry, to help advisors, employers, and plan members navigate the healthcare system without any BUCA influence and instead prioritize high quality, direct care that is affordable and accessible for all.
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